Amazon Studios is reportedly eyeing a reboot of ‘The Apprentice,’ with Donald Trump Jr. as the host.
Discussions on bringing the show back are still in the early stages, and executives at Amazon – which previously produced the ‘Melania’ documentary – have not yet approached the Trump family about the proposal, The Wall Street Journal reports.
The Daily Mail has reached out to the White House for comment, but it has not yet responded on the matter.
The original reality television show from the 2000s featured now President Donald Trump in the iconic role – propelling him to the national spotlight.
He hosted the show, in which contestants competed for a job with the business mogul, when it aired on NBC for 14 seasons.
Amazon then inherited the back catalog when it acquired MGM film and television studio in 2022.
‘Since our acquisition of MGM, we have had preliminary internal discussions about what’s next for “The Apprentice” as a property,’ a spokesperson for Amazon told the Journal.
But the spokesperson stressed that the show is not in active development and no potential has been selected.
The reboot would potentially star Donald Trump Jr (pictured in January) as the host
Donald Trump is pictured in the Season 6 Finale of The Apprentice
Amazon MGM Studios head Mike Hopkins and other Amazon executives are said to have first considered rebooting the show early last year, around the time President Trump was being sworn in for his second term, people familiar with the discussions told the Journal.
At around the same time, Amazon agreed to pay $40 million to distribute the ‘Melania’ documentary, which chronicled the First Lady’s first few weeks of her husband’s second term in office.
The price Amazon paid for the film was nearly three times the next highest offer for it, and Melania’s cut was reportedly more than 70 percent.
By March 2025, Amazon released episodes of the original ‘The Apprentice’ on Prime Video. Those familiar with the internal discussions at the time said there was a rush to re-air the hit NBC show following Trump’s victory in the 2024 presidential election.
He hosted the show, in which contestants competed for a job with the business mogul, when it aired on NBC for 14 seasons
This is a breaking news story and will be updated.
