Pip Edwards has reportedly stepped back from her role at cult streetwear label Ksubi in the aftermath of the horrific Bondi Beach terror attack.
According to The Sunday Telegraph, the P.E. Nation founder is taking time away from work to focus on her wellbeing following the traumatic events that unfolded during a Hanukkah celebration last weekend.
At least 15 people were killed and dozens more injured when two gunmen opened fire near Bondi Beach, plunging the area into chaos and terror.
Pip, who was caught up in the violence, later revealed she had been forced to hide as the attack unfolded, describing it as the most traumatic day of her life.
Sources close to the fashion designer say that she ‘remains deeply shaken’ and is ‘prioritising her recovery after the ordeal’.
According to the publication, Pip’s decision to pull back from Ksubi, where she held the role of creative director, reflects a need to reassess her priorities following the experience.
Pip Edwards (pictured) has reportedly stepped back from her role at cult streetwear label Ksubi in the aftermath of the horrific Bondi Beach terror attack
According to The Sunday Telegraph, the P.E Nation founder is taking time away from work to focus on her wellbeing following the traumatic events that unfolded during a Hanukkah celebration last weekend. (Pip pictured at the beach moments earlier)
Pip had only recently returned to the iconic label in September 2024, calling the move a ‘full-circle moment’.
She previously worked at Ksubi decades earlier and shares her teenage son Justice with co-founder Dan Single.
Pip was caught up in last Sunday’s sickening terror attack on Bondi Beach that left 15 innocent people dead.
Pip and her friend were left trapped under a van and surrounded by two gunmen during the deadly attack after spending a day at the beach.
The attack at Australia’s most iconic tourist destination unfolded on Sunday afternoon as hundreds gathered to attend the Chanukah by the Sea event, marking the first day of Hanukkah.
Two heavily armed men, allegedly Naveed Akram, 24, and his father, Sajid Akram, 50, stood on a pedestrian footbridge and opened fire with military-grade weapons into crowds of locals, holidaymakers and families.
The P.E Nation fashion designer addressed her harrowing 15-minute ordeal in a lengthy Instagram post on Monday.
She described the attack as a ‘crazy, wild, and unnecessarily brutal’ act that unfolded ‘among innocent people enjoying a glorious Bondi summer’s day’.
Sources close to the fashion designer say that she ‘remains deeply shaken’ and is ‘prioritising her recovery after the ordeal’
Pip was caught up in last Sunday’s sickening terror attack on Bondi Beach that left 15 innocent people dead
Pip said she and her girlfriend Jess were leaving the beach and heading home when the shooting began, with the gunmen opening fire just metres behind them.
‘The gunman fired his first round of shots right behind my girlfriend and I as we had just passed the bridge where they were standing, heading in the direction of the Jewish event/celebration on the Bondi grass,’ she wrote.
‘We immediately ducked between two parked vans as the shots continued to fire incessantly, and quite literally as close as two metres away.’
The pair were forced to take cover under one van as the gunmen circled above them.
‘We had to immediately take refuge under a van and watched the gunman’s feet with his gun pace in front of the van right at our heads, using the van as his post,’ Pip said.
‘His feet were in front of the van and another gunman’s feet were behind, circling the van.’
She said the ordeal lasted around 15 minutes, during which time they were frozen with fear and struggled to breathe.
‘The shots kept firing and we rolled from side to side under the van to hide behind the wheels, as the gunmen’s feet walked around us, trying not to be seen,’ she wrote.
Pip, a frequent visitor to Bondi Beach who lives in nearby Rose Bay, had earlier shared relaxed photos from the beach just hours before the attack, captioning the images: ‘Always fun with you.’
